Make sure your company has these plans in place before leaving for a conference.
There are a lot of plans and details that go into preparing for your company’s trade show exhibit, from filling out paperwork and meeting deadlines before the event to a strict timeline of events that happen once you finally arrive on the trade show floor.
Unfortunately, often times the event itself is so chaotic and busy that any type of plan or timeline that you had upon arrival can go right out the window, causing many companies to forget important steps or details that make their experience more stressful than in needs to be.
In order to help ensure that your company exhibit is not negatively influenced by forgotten details or missed steps, it helps to plan out several important points before you actually leave for your trade show. Having these plans set in place will not only put you way ahead of the competition when it comes to pre and post-event strategy, but it will also ensure that you can focus on gathering leads once you arrive and will not be wondering about whether or not you forgot anything.
To help you get started with your trade show planning, we have put together three important details that your company should take care of before leaving for your event or conference. While hashing out theses details early on may seem like a lot of work, you will be thanking yourself that it is already taken care of once you arrive in the middle of a hectic trade show event.
1. Know Your Audience
When you are choosing the trade shows that your company will be attending at the beginning of every season, be sure that you understand the target market of each event and the type of attendees that it will bring it. If the audience does not fit your messaging or appear to be your target clientele, you may want to consider another event.
2. Write Down Your Goals
Never head to trade show with the plan of just “winging it.” These conferences and events are far too expensive―in both time and money―for your company to go in without anything short of a solid plan and list of goals to meet. If you find that your goals are not very relevant, or you want to attend the event simply to attend, you may find that you could achieve these goals in a much better way for your budget.
3. Map Out Your Location
It is simple to get lost among the endless rows of trade show exhibits, conference rooms and display signs once you are on the trade show floor. In order to ensure that you make it to all of your important industry events and have no difficulty directing attendees to your own exhibit, be sure to get a good understanding of the layout of the event beforehand.
Having these three plans set in place before you head to your trade show or conference will not only help your company get ahead of the game, but will also ensure that you are not stressed or distracted throughout the event. Instead, you can now focus all of your energy on gathering trade show leads and making a lasting impression with attendees!